Content strategist & ops · Writer · Editor

Hi, I’m Lola

I work with words, ideas & everything in between.

I’m a bilingual content writer and editor with 7+ years of experience working with SaaS and technology brands. When I’m not writing about tech, you’ll probably find me researching art history, talking about movies, or experimenting with AI (which is actually how this portfolio came to life!).

Lola Rainero by the waterfront in Barcelona
that’s me!
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Editorial note

My Approach
to Content

I'm what you might call a full-stack content marketer. Over the years, I've worked across everything from research and writing to content distribution, product launches, and sales enablement. Now, I'm exploring AI-powered content workflows and the emerging world of content engineering, without losing sight of what matters most to me: creativity, editorial judgment, and critical thinking, which I continue to sharpen through my academic studies.

Content first. Human always.
Professional experience

A few chapters of my work…

01

AutoDS

SEO/GEO Content Writer & AI Editor

02

Aivo

Content Manager Sr.

03

Freelance & SaaS Projects

Freelance Content Writer & Strategist

01 / 03
Independent projects · Arts & culture

My creative corner

Where the tech girl meets the art lover, the film nerd, and the community builder.

Newsletter · Art & culture

notas de arte.

An independent newsletter on Substack rooted in my academic research on art history and visual culture, with a special focus on women artists. I combine rigorous research with accessible storytelling to spark conversations, share fresh perspectives, and build an engaged online community of 3,400+ subscribers.

Topics
Art HistoryVisual CultureWomen Artists
Podcast · Film & art

De spoilers y otros demonios

A podcast exploring cinema and art through film history, directors, movements, and visual styles. I co-write and co-host the episodes with my best friend, and manage our content strategy and distribution across Instagram (16K+ followers) and Substack (1.9K subscribers), connecting with a growing community of film lovers.

Topics
Film AnalysisArt History
01 / 02
My personal knowledge base

Education

A little theory, a lot of curiosity.

I’ve always had one foot in the humanities and the other in tech.

Alongside my work in SaaS and AI, I’m particularly interested in where technology and culture meet, and how digital tools can make cultural experiences more accessible.

And in the age of AI, academic research and writing are still my favorite ways to stay curious, think critically, and keep my very human brain in shape.

FILE Nº 01IN PROGRESS

Master’s in Cultural Management

Universidad de San Andrés

GPA: 10/10 (in progress)
FILE Nº 02

Postgraduate Studies in Art Criticism & Media Communications

Universidad Nacional de las Artes

GPA: 8.7/10
FILE Nº 03

Bachelor’s Degree in Social Communication

Universidad Nacional de Córdoba

GPA: 8.6/10
01 / 03

Latest Certifications

a little collection of tickets & stamps.

Nº 001

AI Automation

Coderhouse

Nº 002

On-page SEO

Semrush

Nº 003

Email Marketing

Coderhouse

Nº 004

Copywriting

Coderhouse

01 / 04
Behind the words

A little bit about me

  1. 01 — A little bit of everywhere.

    Raised between Argentina and the US, I spent most of my twenties in Barcelona (still my favorite place in the world). Italian citizen, too!

  2. 02 — Currently based in Buenos Aires.

    With a soft spot for anywhere that feels like home.

  3. 03 — A few languages in my suitcase.

    Fluent in English and Spanish, with B1 proficiency in French and Italian.

  4. 04 — My favorite things?

    Reading, watching movies, collecting art books, and getting lost in museums on rainy afternoons.

  5. 05 — All-time favorite film.

    Before Sunset. No contest.

  6. 06 — Meet Mia.

    I have a cat named Mia, who probably thinks she’s the main character in my life.

Lola admiring a sculpture and painting in a museum
Lola enjoying coffee by a café window
Mia resting on a cushioned chair
Lola looking at a floral painting in an art gallery
Bookshelves filled with novels and art books
Lola browsing records beside a Before Sunrise poster
The next chapter?

Let’s make something interesting.

Always happy to connect, talk content, or exchange podcast recommendations!